In the context of news and media, there is a popular belief that journalists and reporters are ethically bound to avoid injecting any of their personal opinions into their work. This assumption leads many people into a blind belief of anything that is reported by the news agencies. The unfortunate impact of this phenomenon is that so many people accept what is reported to them in the news without any skepticism or question that it is quite possible for the masses to be manipulated.
In the world that we live in, total separation of thought and action is not possible. This means that the personal views & opinions of news journalists cannot be prevented from reflection in their actions. Because of this, objectivity is really a myth that is propagated to create a false sense of trust in news reporting. The unfortunate result is a large amount of people who allow the television, newspaper, or radio to do their thinking for them.