When most people think of small business, they instantly think of the shops and stores in their local community. However, there is a much more important segment to consider. This is the single person home-based small business. Why is this segment so important? Anybody can start a home-based business and scale it to generate recurring cash flows. One of the most compelling mediums for this brand of home-based business is the internet. By building a web-based small business, it can allow you to leverage technology as an accelerator. This will help you create a unique product or service for your customers.